Framme teams up with SBC Events

Framme, a promotional product service and gifting platform, is excited to announce a partnership with SBC Events, a premier organiser of events for the sports betting, casino, and iGaming industries. This collaboration will see Framme providing SBC Summit exhibitors and sponsors with an easy way to order personalised merchandise and gifts for the much-anticipated event in Lisbon, which is expected to welcome around 25,000 attendees.

SBC Summit, taking place from 24-26 September, will feature 600 exhibitors across various dedicated zones, including the Sports Betting Zone, Casino & iGaming Zone, Payments & Compliance Zone, and Affiliate, Marketing & Media Zone. The event also hosts the SBC Awards 2024, celebrating excellence across the industry.

Enhancing the Attendee Experience

"Our goal is to enhance the exhibitor and attendee experience by simplifying order and delivery processes," said Marko Heino, CEO of Framme. "We're thrilled to collaborate with SBC Events to make high-quality, customised products easily accessible for this major industry gathering."

Paul Mills, Event Director at SBC, added: "Ensuring exceptional attendee experiences has always been a top priority for us. This partnership with Framme allows our exhibitors to effortlessly create memorable brand touchpoints through quality merchandise."

About the Partnership

The partnership represents a strategic collaboration aimed at improving event experiences through personalized merchandise and simplified logistics for one of the industry's largest conferences.