Increasingly sustainable marketing
As a certified B-Corporation, sustainability for Framme is a philosophy of continuous improvements across social, environmental, community and economic goals.
Building an even better supply chain. And tools to capture project’s sustainability data.
As you might know, we don’t own any machinery or factories, but work with many different European and Asian suppliers, makers, factories, craftsmen and producers.
We work hard to improve this network to become even more sustainable. It means partnering with the best, finding new suppliers and, yep, farewelling those who don’t meet our sustainability criteria.
Internally, we have built capabilities to track the sustainability of our productions at a line-item level in order to capture data for continuous improvements. This data is something we love to share with our customers.
Framme’s sustainability goals
We know sustainability is constantly evolving. What we consider sustainable today, might not be sustainable enough even in five years’ time. To continuously improve, we have set these sustainability targets for 2021.
- 75% of our productions will meet at least four of our six sustainability criteria.
- 25-49% of our productions will be from certified producers.
- Greater than 20% of our productions will be from local producers.
- 90% of textiles sold will use sustainable materials (i.e. contains at least 70% organic fabrics or uses at least 50% recycled materials).
- 90% of materials used in printing productions will be certified and recyclable.
- 60% of our customers will be helped to take more tangible actions for more sustainable marketing production.
- +80 hours of pro-bono work will be done with local not-for-profits.
- Net Promoter Score (NPS) greater +50.
Measuring marketing productions with sustainability criteria
Claiming ‘sustainability’ is one thing, figuring out how to make that claim legit is another. We’ve defined criteria we think are critical to physical marketing productions that we capture on every project we do.
And because not every small craftsmen, maker or supplier always have certifications, we have to look at them more holistically across these six areas:
- Sustainable materials
- Responsible supply chain
- Local impact
- Circular economy
- Sustainable disposal
- Green logistics
