When Guldägget is turning 60 years and Framme 10 years in 2021, and when both embrace creativity, we just needed to collaborate.
Companies consist of people. To lead a company, you must lead people. To lead people, you must first lead yourself. And for people to want to be lead, you must know where you’re going.
I learned the term ”Smelling the Fart” when I took a creative leadership -course at Kaospilots in Denmark 2 years ago.
In the past few months, I have been having many ridiculously interesting conversations with creative and art directors, brand, marketing and retail professionals like yourself about advertising, marketing and ideas.
We’ve all seen the images of plastic waste and endless bottle mountains floating in our seas and oceans. Most of these abandoned soft drink bottles and detached plastic waste parts are made of PET (Polyethylene terephthalate).
Not a megatrend? Why?Because a trend is something that is nice-to-have. Something “the cool kids” have or do.
We at Framme want to do things more sustainably. Earlier this fall, we partnered up with a sustainable clothing provider Stanley/Stella, and earlier this year also improved our logistic solutions with DHL’s GoGreen service.