Work
Client case  Kindred Group

Betting on boxing

Kindred Group is one of the largest betting companies and online casinos in Europe with brands like Unibet, Maria Casino, Kolikkopelit and Casinohuone. This Christmas they wanted to reach out to their loyal customers with a set of bespoke gifts. 

Kindred Group Christmas presents packed in golden boxes

Together with Kindred Group’s brand and account managers, we started this Christmas project at the beginning of November by planning the details. Like real Santa’s helpers and elves, we wanted to know what the customers would prefer for this Christmas.

To uncover the wishlists, the Kindred Group team sent out a survey to the customers for their feedback asking if they would prefer a soft or compact gift, without revealing our ideas.

Kindred Group Christmas presents packed in golden boxes
Branded Unibet speakers by Framme

To keep presents soft, we created customised Makia parkas from recycled materials, hand-knitted woollen socks, beanies, blankets and tailor-made sneakers with unique shoe boxes. The other half of the customers preferred more compact gifts such as electronics. For them, we branded noise-cancelling Bluetooth headphones, vacuum robots, air fryers and Garmin activity trackers. 

All uniquely customised for four different Kindred Group brands. 

Branded Unibet Sneakers by Framme
Branded Unibet Sneakers by Framme
Branded Bose Speakers by Framme for Casinohuone
Casinohuone branded Garmin activity tracker by Framme

Once we had produced the branded gifts, we worked on the packaging and unboxing experience. For more than 700 Kindred Group customers, our elf team packed beautiful branded boxes that were directly and safely delivered to the doorsteps of the customers.

Exactly like Santa, the elves and Rudolph would magically do for hundreds of people at once.

Casinohuone branded Makia parkas by Framme
Casinohuone branded Makia parkas by Framme
We were delighted how quickly we managed to pull this off with Framme. The management of this project with real-time budgets and timetables have been clear from the beginning, whilst Framme was adaptive to any changes we proposed. An extremely successful project and a huge thank you to Framme’s Sam once more. – Jasse Hinkkanen Account Manager at Kindred Group
Branded Maria Casino sneakers by Framme
Branded Maria Casino woollen socks by Framme
Unibet branded Phillips airdryer by Framme
Kindred Group Christmas presents packed in golden boxes

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