Work
Client case — Kindred Group
Betting on boxing
Kindred Group is one of the largest betting companies and online casinos in Europe with brands like Unibet, Maria Casino, Kolikkopelit and Casinohuone. This Christmas they wanted to reach out to their loyal customers with a set of bespoke gifts.
Together with Kindred Group’s brand and account managers, we started this Christmas project at the beginning of November by planning the details. Like real Santa’s helpers and elves, we wanted to know what the customers would prefer for this Christmas.
To uncover the wishlists, the Kindred Group team sent out a survey to the customers for their feedback asking if they would prefer a soft or compact gift, without revealing our ideas.
To keep presents soft, we created customised Makia parkas from recycled materials, hand-knitted woollen socks, beanies, blankets and tailor-made sneakers with unique shoe boxes. The other half of the customers preferred more compact gifts such as electronics. For them, we branded noise-cancelling Bluetooth headphones, vacuum robots, air fryers and Garmin activity trackers.
All uniquely customised for four different Kindred Group brands.
Once we had produced the branded gifts, we worked on the packaging and unboxing experience. For more than 700 Kindred Group customers, our elf team packed beautiful branded boxes that were directly and safely delivered to the doorsteps of the customers.
Exactly like Santa, the elves and Rudolph would magically do for hundreds of people at once.
We were delighted how quickly we managed to pull this off with Framme. The management of this project with real-time budgets and timetables have been clear from the beginning, whilst Framme was adaptive to any changes we proposed. An extremely successful project and a huge thank you to Framme’s Sam once more. – Jasse Hinkkanen Account Manager at Kindred Group
