Sustainable marketing productions
We help you to make your marketing productions more sustainable, but we’ve still got a long way to go to reach our ambitions. But then we’ll go even further. Because we want to change marketing. We want to continuously challenge and improve. Our aim is to be the very best, and to work with our customers to create more sustainable marketing productions.
Sustainability @ Framme
We aim to build meaningful connections in an increasingly sustainable way, but what even is “sustainable”? We could literally spend years trying to define sustainability, but what’s important is our commitment to understand it better, to always aim to improve, and to always be open to change as we learn.
Sustainability @ Framme therefore means a philosophy of continuous improvement, across social, environmental, and economic goals. To lead, innovate, inspire, and create positive impacts for our people, our customers, our partners, and our communities.
Ok, so it’s one thing wanting to achieve sustainable outcomes, but it’s another figuring out how to do it, and do it well. After introducing sustainability data tracking in 2020, we set ourselves some tough targets for 2021.
As a result of our efforts aimed at becoming B-Corp certified, we’ve clarified the wording of our targets to better reflect our intentions and make it easier to understand whether we get there or not.
Our eight targets
- 75% of our productions will meet at least four of our six sustainability criteria.
- 25-49% of our productions will be from certified producers / suppliers.
- Greater than 20% of our productions will be produced by local producers.
- 90% of textiles sold will use sustainable materials (i.e. will contain at least 70% organic fabrics or use at least 50% recycled materials).
- 90% of materials used in printing productions will be certified and recyclable.
- 60% of our customers will be helped to take more tangible actions for more sustainable marketing production.
- Greater than 80 hours of pro-bono work will be done with local not-for-profits.
- Achievement of a Net Promoter Score (NPS) greater than 50.
Measuring our impact
Claiming ‘sustainability’ is one thing, figuring out how to make that claim legit is another. We’ve therefore defined six criteria that we think are critical to our business – both in terms of what we do, and also in terms of what we can best influence.
- Sustainable materials
- Responsible supply chain
- Local impact
- Circular economy
- Sustainable disposal
- Green logistics
Knowing our suppliers and the stuff they use
We provide awesome physical marketing solutions to our customers and so we want to have the best suppliers to do that. We also want them to be the most sustainable. So we’re committing to a continuous improvement approach to our supply chain. That means partnering with the best and cheering their hard-earned creds. It means finding new suppliers and, yep, farewelling those who don’t jump on board with our journey. We’re determined to work with the best to give our customers the best.