Measuring our impact
Continuously improving sustainability requires measuring. Because not every craftsmen, makers or supplier always have certifications, we have to look at sustainability more holistically. Therefore, we have created criteria with six elements we believe is suited well to measure the impact of physical marketing productions.
Our six sustainability criteria
A product has a third-party certification to show it is made from sustainable materials, or that they use a significant amount of recycled material.
A significant element of the product is made from recycled materials and/or it can be reused, refurbished or repurposed, to use fewer resources.
Responsible Supply Chain
A supplier has third-party certification or approved to Framme’s code of conduct to show that they conform with responsible business practices.
‘Local’ impact of the products we choose, at various scales (from country-based, to local employers, to bespoke-producing artisans), in order to help our customers understand how their choices can make a difference.
Products or productions are recyclable or compostable through defined means (not just anything with the ♻ symbol) to show that they can limit the negative impacts of resource use.
We track products delivered through sustainable logistics partners (such as DHL Green Logistics), or through other sustainable methods to show that the transportation impact is being reduced or at the very least, the carbon is offset.
Framme is a certified B-Corporation. We are legally required to consider the impact of our decisions from workers, customers, suppliers, community, and the environment perspective.
Our eight, text-heavy but important sustainability goals for 2021.
1) 75% of our productions will meet at least 4/6 of our sustainability criteria
On top of this page, we’ve listed our sustainability criteria for physical marketing productions and products we help our customers with.
In 2021, we aim to get 75% of them to meet at least 4 out of 6 of the set criteria.
2) 25-49% of productions from certified producers and suppliers
Certification of suppliers or products helps us to verify that sustainability claims are more than just empty ‘green wash’.
We know there’s a range of certifications you may have heard of and some maybe not, but we ensure that the produced items are certified appropriately.
3) Greater than 20% will be produced by local producers and makers
Not every great supplier has the resources to certify their efforts. But that doesn’t mean they’re unworthy. We recognise that ‘local’ producers help shorten supply chains, bring strength and resilience to the economy and community, and often reduce the carbon footprint of the product, simply by being closer to the customer.
4) 90% of textiles sold will use sustainable materials (i.e. will contain at least 70% organic fabrics or use at least 50% recycled materials)
We help you to showcase your brand. Why would we do that with something that screams ‘cheap’, ‘disposable’ or ‘forgettable’?
We aim to provide fantastic apparel items that are also leading the way – whether that’s something made from sustainably certified organic cotton, new innovations in cotton alternatives, or products reusing recycled materials.
5) 90% of print productions will be certified and recyclable
We want our products to last but also want those elements of our productions that have a shorter life to be sustainably sourced and either re-used or recycled.
We believe in helping kick start the circular economy in marketing, which will also mean us both challenging you and working with you to rethink how we can use papers and prints in marketing productions.
6) 60% of our customers will be helped to take more tangible actions for more sustainable marketing production
In the marketing game, much of what we do is for now, for this moment, for this campaign. But we want to create lasting relationships where we can work in partnership with our customers through the whole physical marketing process, before, during, and after.
We want to share our ideas to make your productions as sustainable as they can be to complement your sustainability credentials.
7) Greater than 80 hours of pro-bono work with local not-for-profits
We want to give back to the communities we live and work in. Not in a cynical ‘look at us, aren’t we awesome’ way, but in a real way where we can use our skills and experience to give others in our community a helping hand, a step up, or a boost to the journey they’re also embarking on.
8) Achieving a Net Promoter Score (NPS) of greater than 50
It goes without saying that we want to know that what we’re doing for our customers is top-notch. The best it can be. And to know how we can improve and of course, if we stuffed something up.
We want to perform at the highest level, so we are always on a learning path of improvement, and actively seek feedback regularly from our customers. A Net Promoter Score is a great way to measure this.