The bottom line of being a B-Corp is to always strive towards a balance between purpose and profit. Work towards reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high-quality jobs with dignity and purpose. It means that organisations should be economically sustainable and at the same time have a purpose and a higher goal. But that’s not really how the world works. Right?
B Corporations want to accelerate a global culture shift to redefine business success: a shift towards where growth is not just a percentage increase in profit or a record high share dividend, but rather an economic system that is regenerative, inclusive and equitable.
B Corporations want to accelerate a global culture shift to redefine business success: a shift towards where growth is not just a percentage increase in profit or a record high share dividend, but rather an economic system that is regenerative, inclusive and equitable.
Even though sustainability is a top priority in most governments and the driving force for many non-profits, more so now than ever, it is not enough to solve our most challenging problems.
Businesses play a big role in the global economy and have a significant impact. And that is the power that the B Corp movement want to harness. To empower businesses that create a positive impact for employees, their communities and the environment. As of 2020, there are almost 4,000 B Corps in 150 industries and 74 countries around the planet.
What makes the B Corporation certification unique is that it is not a material, product or process certification. It looks at the whole business – almost like a management or governance model – and guides business leaders to look at sustainability across five categories: governance, workers, customers, community, and the environment.
As a certified B Corporation, we need to be completely transparent with everything we do in our daily operations. Show our sustainability goals, collect data and evidence that we operate sustainably because all B Corporations have to reapply for the certification every three years.
It might sound a little daunting, but we look forward to this journey becoming a good company. We believe being in a certified B Corporation amongst brands like Patagonia, Ben&Jerry’s, The Body Shop, Ace&Tate and agencies like Wieden+Kennedy is already a fantastic achievement. But for us, sustainability and running a good business is a continuous journey of improvements. Hopefully, with you right by our side.
