Work
Client case — 7-Eleven

Saffron infused Internet of Things (Iot) sweaters

Ugly Christmas Sweaters that combine social media sentiment data, Internet of Things knits and happiness infusing saffron. Such a classic combination, right?

Connected Christmas Sweaters by Åkestam Holst, Framme and Arrow ESC for 7 Eleven

Christmas time can be a hectic and stressful time of the year for many people. Sometimes even for creatives, designers and marketers who are working on campaigns with tight end-of-year deadlines.

Just before Christmas 2019, an award-winning creative agency Åkestam Holst reached out to us to help with their latest concept for 7-Eleven Sweden. This concept was about connecting traditional Christmas Sweaters to the Internet and multiple data sources including local traffic and weather reports and social media posts.

Connected Christmas Sweaters by Åkestam Holst, Framme and Arrow ESC for 7 Eleven
Connected Christmas Sweaters by Åkestam Holst, Framme and Arrow ESC for 7 Eleven
Bringing the physical and digital together in a fun way made the project interesting and fun to implement. Our stores really liked the promotion and more than 1000 customers collected the offer. — Lennart Schultz,
 Head of Communication at 7-Eleven

The biggest challenge of the project was to find the right technologies and tech team that could combine physical elements like Raspberry Pi and sweaters with such a tight deadline. And like always, we helped turn an idea into reality.

Collaborating with Åkestam Holst’s creative team and one of our technical partners Arrow ESC Stockholm we worked on programming the connections to various data sources by using Rasberry Pi portable CPUs, location detection and Wi-Fi. With the help of the whole team, we knitted tiny portable computers and LED lights to the actual sweaters.

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