Client case — Moët Hennessy
Tropical vibes with Moët Hennessy
Your mind might go straight to Jamaica, Mexico or Bali. Fair enough, but let us show you something we did in Smögen, a small town on the coast of Sweden that turns into something like a tropical paradise during the summer. It is possible to hear that beat and drink refreshing summer cocktails even in the Nordics.
Moët Hennessy partnered with Ocean Smögen to bring Belvedere to life in this Swedish summer hot-spot to show what premium Belvedere vodka is all about. To bring the concept, set by Moët Hennessy, to life Framme was tasked with creating one-of-a-kind POS-materials that would enable the brand to stay top-of mind in the dedicated venue. Convenient for us, there was already a list of items that Moët Hennessy wanted to use and that they knew would carry the brand well. The set POSM items we were to produce and source included a variety of weatherproofed pillows, pillowcases, standout acrylic signs, sun-hats, unique Belvedere paddles, arrow sign and bean bags.
This called for many different tweaks and methods of printing, which is something that we and our production partners have experience with. All items were fully tailor-made to ensure that the Belvedere brand fit each item just right. After some close cooperation and a few approved and non-approved mockups and samples, we were all ready to get to it. Everything was then delivered and assembled at the spot, turning Ocean Smögen into a beautiful Belvedere Summer Bay.
If there is one thing Swedes know it’s that the summer weather is not always to be trusted and therefore needs to be truly enjoyed once the sun comes out. Like beloved singer Tomas Ledin says “sommaren är kort, det mesta regnar bort. Men nu är den här, så ta för dig, solen skiner idag“, meaning that the summer is short and most of it is rain, but now it’s here and the sun is shining, so let’s enjoy it. Couldn’t agree more.